4 Best Opening Techniques When Writing Cold Emails
That bloody cold emailing technique
Everyone hates it. No one is actually giving up on it.
Why is that?
Most people do it wrong, few do it right and reap the fruits. Then they turn cocky, tell others how awesome cold emailing is, without sharing their secrets and then they go and vote for Trump.
We are not suggesting that you should start cold email blasting straight away, not before you’ve had another look at those pesky SPAM laws.
But if you do and you are totally lost on how to open a cold email, right from paragraph one, our secrets tips should help.
Yes. Secret. Tips.
1) The question technique
Start with a question, to trigger curiosity.
Example: "What do Meesho and Zoomcar have in common?"
"How did Meesho and Zoomcar achieve 93% vendor satisfaction?"
Why it works?
Because it poses a question. Duuh. Who can ignore a question shot at him?
Because it uses the power of social proof. Meesho and Zoomar are successful startup companies and everyone wants to know their secrets.
2) The editorial technique
Write like a journalist. Use the inverted pyramid method – nest the core of the message within the first paragraph and keep on adding the less important stuff towards the bottom.
Example: "It is a parent’s worst nightmare. Riti’s father thought she was having a heart attack. He was rushing his 26-year-old daughter to a hospital at 4AM."
Why it works?
Nightmare; heart attack, 26-years old; hospital at 4 am. You have learned bunch right from the first paragraph and you can't stop there unless you figure out the rest. Well done, Change.org
3) The knowledge gap technique
To make people interested in something, first you need to open a gap in their existing knowledge.
Example: "There is a new drug sweeping the teenage community and it may be in your own medicine cabinet.”
“Which famous restaurant was just cited – for slime in the ice machine?”
Why it works?
Because you thought you know everything. Then, I tell you that there is something that you didn’t know. And the thing you happen to not know turns out to be which restaurant serves you slime. Go and ignore that if you can. You just have to know that.
4) The "Derek Sivers" technique
We’ve spoken about him before. The guy is so good that he deserves a cold email opening technique as well as your first child and also the next president of North Korea named after him.
Start your email with a neutral but counter-intuitive para. It should sound normal, yet a tiny detail of it doesn’t click, a pattern is broken in the reader’s mental schema and he has to pay a closer look.
Example: "Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow. A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing."
Well done, uncle Derek.