• Blaze Arizanov

A guide for formatting text for cryptocurrency companies

It’s the wild west out there. Crypto kids are kicking Wall Street in the ass, Doge runs over the city, and people are getting rich. Who has time to obsess over whether Ethereum should be written with capital E, or whether stable coins have a plural?

We do. Us, the old farts, still looking at the tree from the forest.

In an industry as hot and exciting as this, the last thing on anyone’s mind is proper English copywriting. So much jargon arrives daily that pushes the boundaries of what’s acceptable in English grammar and syntax. The issue of proper writing was already grave enough in the ‘traditional’ tech industry, where every eighth-grader starts a tech company and the good old rules are ignored in the nascent and ever-evolving world of crypto.

We searched far and wide for anyone who may have written a guidebook on grammar and syntax for the cryptocurrency industry. There was none, so we decided to create a brief one.

What’s below is not an exhaustive guide, but we have to start somewhere. Our experience has shown that headlines and newly coined abbreviations specific to the cryptocurrency sphere account for the most offenses. Make good use of our guide.

  • When talking about cryptocurrencies, use uppercase letters for the network itself (the Bitcoin network, Ethereum, etc.) and lowercase letters when talking about the currency (2 bitcoins, 1 ether, etc.). Use uppercase letters for consensus algorithms (Proof-of-Work, Proof-of-Authority, etc.) and lowercase letters for the word blockchain. Stablecoins is the plural of stablecoin.

  • Refer to any bot as a bot, instead of a robot.

  • When using abbreviations, try to include the full term in the first usage. You may abbreviate subsequent uses.

  • Try to end your articles with a conclusion, where you include closing statements and/or call-to-action

  • Always use the Oxford comma.

Rules for capitalizing titles and subtitles

The rules for capitalizing titles are strict. In a title or a subtitle, capitalize the first word, the last word, and all principal words, including those that follow hyphens in compound terms. Therefore, capitalize the following parts of speech:

  • Nouns (e.g., flowers, as in The Flowers of Europe)

  • Pronouns (e.g., our, as in Save Our Crypto; that, as in The Coin That Roared)

  • Verbs (e.g., watches, as in America Watches Pie Charts; is, as in What Is Literature?)

  • Adjectives (e.g., ugly, as in The Ugly Doge; that, as in Who Said That Phrase?)

  • Adverbs (e.g., slightly, as in Only Slightly Corrupt; down, as in Go Down, SEC)

  • Subordinating conjunctions (e.g., after, although, as if, as soon as, because, before, if, that, unless, until, when, where, while, as in One If by Land and Anywhere That Chance Leads)

  • Do not capitalize the following parts of speech when they fall in the middle of a title:

  • Articles (a, an, the, as in Under the Bamboo Tree)

  • Prepositions (e.g., against, as, between, in, of, to, as in The Merchant of Bitcoin and “A Dialogue between the Soul and Body”)

  • Coordinating conjunctions (and, but, for, nor, or, so, yet, as in Romeo and Shiba Inu)

  • The to in infinitives (as in How to Play Chess)

You may have noticed that we massacred some of the classics while using the examples above and we are probably going to burn in hell for that.

Last but not the least – It is Doge, not Doggie. We know you are going to thank us for that.

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